A quote from Steve Jobs - Design is not just what it looks like and feels like

Design is how it works

Anna-Dawn's Design

Examples
website-redesign

Large Ecommerce Website Redesign

Example 1

Large Ecommerce Website Redesign

 

 

Project Responsibilities

User Experience Design and Research

Information Architecture

User Interface Design and Research

Visual Design

The redesign of the company’s USA and Canada websites proved to be an incredible opportunity not only to update the style of the websites, but also to reorganize the information while keeping in mind usability best practices.
I was a main contributor to the company’s website re-design. I worked with another UX designer to complete each wireframe and template design for the entire website. Both UI and UX best practices are evolving rapidly. As best practices and user’s expectations change, a redesign is sometimes needed. 
Past Website Design

Past Website Design

Website Redesign

Website Redesign

digital-style-guide

The Company’s First Digital Style Guide

Example 2

Design created in the United Kingdom using Digital Style Guide

UK Design based on the Style Guide

Project Responsibilities

Project Lead

Write

Visual Design

Global Distribution

“The Style Guide is clean and easy-to-navigate, and the guide provides detailed notes for external partners on local executions.” – A quote from an International Associate Brand Manager

Throughout the last 3.5 years, my responsibilities have grown to include –creating 99% of the company’s digital designs for the United States. The designs I create are also at times sent to the international teams to use as a template for their projects.

Because of these responsibilities, I was asked to create the company’s first digital style guide.

After the first digital style guide was distributed globally, the effect of the style guide is apparent in a design created by the United Kingdom team, shown above.

 

new-product-launch

Promotion Of A New Product

Example 3

New Product

Homepage Banners, A+ Page, Email Campaigns 

User Experience Design and Research

User Interface Design and Research

Visual Design

Project Lead

Homepage Banner

Home Page Banner

Customer Email Promotion 

Email Promotion

promotions

A Sample of Over 1,000 Promotional Designs

Example 4

User Interface Design

Visual Design

Digital Marketing

Creation of Design Library

Brand Promotion based on Commercial

Brand Promotion

Product Line Promotion based on Commercial
Product Line Promotion

Product Promotion
Product Promotion